Fruitas starts overseas expansion, expands PH network

MANILA – Food and beverage kiosk operator, Fruitas Holdings, Inc. (FHI), has announced the opening of its first franchised store in Dubai, as it also expands its network in the Philippines with about 60 kiosks and community stores in the pipeline. 

 

“We are excited to bring Fruitas to Dubai. The Fruitas brand, with its suite of fresh and healthy products, is universal and exportable to a lot more territories outside the Philippines,” Fruitas Holdings president and chief executive officer Lester Yu said in a statement Wednesday.

 

The kiosk under the Fruitas House of Desserts brand is located inside BurJuman, a prime shopping mall in Dubai, and started operations on Dec. 1. 

 

The first overseas outlet offers several product lines such as fruit shakes, pearl shakes, and milk tea, fresh fruit desserts, halo-halo, and fresh lemonades. 

 

Within the Philippines, Fruitas is taking advantage of prime locations that have opened up as a result of the pandemic.  

 

Fruitas continues to reach more cities in Mindanao having recently opened its first kiosk in Koronadal and adding more kiosks in Butuan and Zamboanga City. 

 

The kiosk network expansion continues alongside the opening of more community stores, under the Babot’s Farm and Soy & Bean brands, which now number around 20 as of November and targeted to reach at least 30 by end of the year. 

 

The Group plans to have 100 community stores in 2021 and sees this as a growth engine in the future. (PR)